The Parisian fashion house Chanel is probably among the most influential fashion lines in the world, both at its birth in 1910 and today. The House was founded by Gabrielle Bonheur Chanel, more commonly known as Coco Chanel. Such iconic fashion items as the little black dress and tweed suit became mainstream because of Chanel, and Chanel number five is one of the most popular perfumes today. Chanel is also famous for it’s quilted fabric, made with a secret technique to keep it strong. Chanel’s philosophy was that style should be effortless, elegant, and tastefully sexy. The line soon became associated with wealth. Many things that are known as classic French styles were created or reinvented by Chanel, and Chanel herself seems to reflect the French aesthetic. Attributed with saying “Luxury must be comfortable, otherwise it is not luxury” and “A woman is closest to being naked when she is well dressed”, the look is the classic idea of elegance without excess. When Karl Lagerfeld took over in 1983, the line got a new slightly more daring attitude, but is still characterized by unique designs, luxurious details, and impeccable quality.